Every branding project we do with our clients usually starts with helping them understand the deep foundation that every business brand must have. You can think of your brand as an iceberg, with its strongest components hidden beneath the surface. While the tip of the iceberg is the visual elements of a brand (logos and style guides), there is a real depth of information that shapes a brand's identity and perception. In this blog, we'll explore the iceberg of B2B brand strategy and how internal brand, positioning, and brand expression work together to properly communicate the essence of your brand.
